The PEI Government has launched a campaign in hopes of convincing Islanders living away to move back home.
The campaign is called “Maybe You Should Come Home” — and there’s a focus on social media, getting folks to use the hashtag #URPEI and say why they want to move back to PEI or why friends and family members should return.
Posts with that hashtag are entered to win a one-way flight to the Island from anywhere in the world