Next time you’re in the store, you might notice a new sticker on ADL products.
ADL started putting stickers on all of its products Monday — stickers that tell consumers that ADL products are 100% local and made with PEI milk.
It’s aimed at educating consumers about where their product comes from — something ADL and its producer-owners felt was necessary after the US-Mexico-Canada Trade Deal that gives additional access to the Canadian market on dairy.
The small sticker features the Dairy Farmers of Canada blue cow logo, and says that the product is made with 100% PEI milk
You can expect to see the stickers over the next couple of weeks
ADL says it’s getting very positive feedback from consumers and industry partners, and it hopes processors across the country follow through with similar campaigns.