2017 is the 30th anniversary for MADD Canada’s iconic Red Ribbon Campaign, raising awareness about the risks and consequences of impaired driving.
The Red Ribbon campaign focuses on urging Islanders and Canadians to drive sober during the busy holiday season when socializing and celebrations are plentiful.
From November 1st , 2017 to January 8, 2018, MADD Chapters and community leaders will distribute millions of ribbons as a small but powerful symbol of a wearer’s commitment to sober driving.
This past weekend, Queen’s District RCMP partnered with the Central PEI Chapter of MADD Canada in an information checkpoint in Cornwall.