Moo Let’s Talk was a great success for mental health on PEI with over $36,000 being raised on March 1st.
The fundraising and awareness campaign was hosted by COWS IceCream and the family of the late Jason Driscoll, a former COWS employee and UPEI student who died by suicide last year.
The sale of ice cream, special edition t-shirts, and donations of wages from COWS staff highlighted the daylong event with all proceeds going to CMHA-PEI in memory of Jason.